The Founder's Story
Stephanie Trinh is the first entrepreneur in her family and defies expectations as a Chinese Vietnamese American who was born into the first generation of her family to migrate to America.
From a young age, she has had an affinity for jewelry and the art of designing. When she was 12 years old, she made up a brand called "Baby Cute" and revived her younger sister's old clothes with fabric paint designs.
Now, as an adult and working in marketing for over a decade, this creative visionary has finally taken the plunge into designing jewelry that is both powerful and delicate with everyday wearability in mind. Her pieces are feminine yet embody strength - symbolizing everything she cherishes for an enterprising Asian female in today’s society.
Stephanie initially thought she was starting this brand only for herself, but the truth is that it was really dedicated to her younger cousins. She wanted to blaze a trail and prove that taking risks in pursuit of your dreams ultimately pays off if you're willing to give your all.
By creating these meaningful pieces, Stephanie has created an impact that goes beyond the jewelry itself, which is something she believes will make all the difference in the world.
Stephanie’s story of creating Crowned is one of passion, persistence, and dedication - reminding us all that anything is possible if you put your mind to it.
Crowned's mission is simple: to bring out the resilience and confidence in every person through these pieces. With this vision in mind, and her determination never wavering, Stephanie Trinh is ensuring that everyone who wears Crowned jewelry feels extra special—just as she intended.
The jewelry pieces serve as a reminder that anything is possible if you set your sights high and keep pushing forward with courage and conviction.
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p.s. A proud-cousin moment... here's a snippet of an essay that one of Stephanie's younger cousins wrote mentioning Crowned:
Our Philosophy
Jewelry should do more than shine.
It should remind you of who you are, where you come from, and the blessings that surround you.
Every design in our collection is handcrafted from authentic, untreated Burmese jade, chosen for its timeless connection to wealth, protection, and prosperity.
From the Pocket of Prosperity tucked into every order to the personal messages printed on our gold-foil anchor cards, we pour meaning into every detail — creating keepsakes you’ll treasure.
For centuries, red has meant more than color.
Across Chinese and Vietnamese traditions, red has always symbolized prosperity, joy, and the blessings of a full life. From wedding gowns to red envelopes, the color carries the promise of abundance wherever it goes.
At Crowned, we honor that tradition. Every jewelry piece you select arrives wrapped in red, not just for beauty, but for meaning.
When you see our red packaging, red Pocket of Prosperity, or wear a red string bracelet, you’re carrying forward a story passed down through generations.
This story says: your blessings are always within reach.
As we step into a season of new blessings, we invite you to explore our collection with fresh eyes.
May every keepsake you choose remind you of the joy, fortune, and heritage that lives within you.